Carrboro Brand Guidelines
Use of Town of Carrboro logos/seal by external organizations without permission is prohibited. Since the use of the Town logo implies endorsement, the Town logo can only be used when the Town is supporting, sponsoring, partnering, funding or endorsing an external organization’s program or event.
The Town is supportive of arts-related uses and the creative local economy. We request that when the Town’s logo is used by an external group, a proof for review and approval is sent to the Communication and Engagement Department.
Background about Carrboro's "Feel Free" tagline
The Splinter Group conducted a nine-month campaign to develop a brand identity including the “Feel Free” tagline for Carrboro in 2013. This included a two-month community engagement campaign called “Let’s Talk Carrboro,” featuring “idea stations” at 23 Carrboro business, an online survey, and group and individual interview sessions.
During our engagement with people across town, a recurrent theme emerged about a feeling of optimism, encouragement, a lack of judgment – and as a result of being unencumbered, inspired to take risks – not in a dangerous way, but more along the lines that this is a place where more is possible than you imagined. It is about dropping some things that are holding you back and being brave. It is about freedom from judgment and pessimism; and freedom to step up and be original; to be more than you thought you could be. It is not meant as an indulgent phrase. It also conveys hospitality in the same way my grandmother would say ‘Feel free to have another slice of pie.’
-Lane Wurster (The Splinter Group)